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Amalu
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AMALU connects movement culture with fashion and event experiences. Our distinctive approach challenges established paradigms about how clothing supports movement and how social spaces facilitate connection. Rather than accepting false dichotomies‚ between function and fashion, between celebration and clarity‚ we create products and experiences that demonstrate how these elements can enhance rather than compromise each other.

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Amalu

SOBER IS FINE

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The Evolution of Sober Nightlife: Why Clarity is the New Luxury

July 10, 2025

Interview with our founder: Senka Umek

July 10, 2025

AMALU: First sober party in Slovenia

July 10, 2025

The Evolution of Sober Nightlife: Why Clarity is the New Luxury

July 10, 2025

Interview with our founder: Senka Umek

July 10, 2025

AMALU: First sober party in Slovenia

July 10, 2025

Privacy Policy

Data Controller
Lesensa d.o.o.
Pokopališkaulica 14, Ljubljana
VAT ID: SI 59518863
Contact: amalu@amaluthebrand.com

‍Legal Basis and Purpose of Personal Data Processing
We collect and process your personal data based on the following legal grounds:
Performance of a contract (e.g., processing orders),
Legal obligations (e.g., accounting and tax compliance),
Legitimate interests (e.g., customer support, security, legal claims),
Your consent (e.g., newsletters, promotions, prize draws, surveys).

‍Types of Personal Data We Collect
Basic identification data (name, surname, address, phone, email),
Order and payment data,
Delivery details,
Communication records (e.g., email correspondence),
Data collected through cookies (e.g., Google Analytics, Facebook Pixel)

‍Data Retention Periods
Orders and contracts: 5 years,
Tax-related data: 10 years,
Marketing data: until consent is withdrawn,
Prize draws: 2 months or 10 years for high-value prizes,
Communication records: 90 days after case closure.

‍Use of Cookies
We use the following types of cookies: Strictly necessary cookies, Analytical cookies (e.g., Google Analytics), Functional cookies, Marketing cookies (e.g., Google Ads, Facebook Pixel).

‍Disclosure to Third Parties
Personal data is shared only with: Contracted data processors, Public authorities where required by law, Prize draw partners (with prior notice).

‍Data Protection Measures
We implement appropriate technical and organisational measures to protect your data, including: SSL encryption, Access control and password protection.
Users are responsible for safeguarding their own login credentials.

‍Your Rights
You have the right to: Access your personal data, Request correction or deletion, Restrict or object to processing, Data portability, File a complaint with the Slovenian Information Commissioner.
‍
To exercise your rights, please contact us at: amalu@amaluthebrand.com

‍Changes to Policy
We reserve the right to update this policy as needed. The current version will always be available on our website.

‍Cookie Policy
‍
Cookies are essential for the proper operation of our website. Upon your first visit, you have the option to select which cookies you want to allow. You can modify your cookie preferences anytime through your browser settings. Please be aware that turning off some cookies might impact how certain features of the website work.

‍Effective Date: June 2025

Connects movement culture with fashion and event experiences.

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