SOBER PARTY WITH UMEK IN THE HEART OF LJUBLJANA

Last night the city center of Ljubljana hosted the boldest sober provocation in town.In garage level –2 at NEU Residences, where even the elevator ride became the first gateway into the AMALU universe, we opened a new chapter of the SOBER IS FINE series.

Between 6 PM and 10 PM, an intense, purely sonic techno ritual unfolded — where music was the only substance and movement the only thrill.UMEK created an electric tension that shook every inch of the space while dj Elakto warmed-up with set Ljubljana won’t forget.

The crowd danced without limits, without distractions, without pressure — guided only by awareness, great music and connection.

An AMALU pop-up space was also part of the event so guests could try on and purchase selected pieces from the collection — designed for movement and for those moments when the body is at its most honest.

Every detail of the evening was deliberately crafted: from premium technical production to a selection of healthier drinks and a varied 0.0 experience, proving that music needs no additives.

Senka Umek summed up the night:

“I’m truly thrilled. Every time I’m amazed by the energy and how fast this community is growing — people who understand that you don’t need alcohol for a great party. In Slovenia, this isn’t an easy path but for me it’s a challenge I deeply enjoy. Above all I’m grateful to every individual we manage to inspire and to everyone who supports projects like AMALU the brand.”

AMALU proves once again: Conscious energy is not a limitation — it’s a new kind of freedom.

#SoberIsFine ⚡️

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