The Clarity Collection: Launch in Tivoli at AMALU x Ljubljana Sports Festival

On September 6, at the Ljubljana Sports Festival in Tivoli Park, AMALU officially launched its first fashion line – The Clarity Collection. The event took place in the form of an exclusive pop-up boutique, which quickly became one of the festival’s main attractions.
‍

Fashion, movement, and energy in the heart of Ljubljana

Visitors had the chance to be the very first to try on the pieces, feel the fabrics and cuts, and experience the collection in the vibrant atmosphere of the festival. Designed as motionwear that combines athletic comfort with chic elegance, the collection is perfect both for active moments and social gatherings.

The response was overwhelmingly positive – many sports and fashion enthusiasts shared their excitement, noting how the collection perfectly captured the festival’s spirit of movement, clarity, and confidence.
‍

A pop-up experience in Tivoli

The unique pop-up space in Tivoli created an immersive experience where fashion, music, and sports came together. This was more than a classic fashion launch – it was a community-driven event that proved fashion can be seamlessly integrated into an active lifestyle.
‍

AMALU as a cultural force

With the launch of The Clarity Collection, AMALU once again showed that it is more than just a fashion brand. Its mission is to connect fashion, music, and movement into a modern lifestyle, where health and style share the same importance.

The Clarity Collection is now available worldwide via the official AMALU online boutique and in the brand’s official web store.

‍

Photography: Amadej Hrcog and Matej Grujić

‍

‍