AMALU Pop-Up @ LJFW

The Clarity Collection in action at Ljubljana Fashion Week

From October 16 to 19, AMALU took part in Ljubljana Fashion Week (LJFW) for the first time.

Presented in the form of a dedicated pop-up boutique, The Clarity Collection came to life in the heart of Slovenia’s fashion scene with it’s conscious design and timeless elegance.

Each piece was created with versatility in mind: from morning workouts to evening outings, AMALU redefines how movement and fashion coexist. The collection replaces fast fashion with sustainable design, merging function, aesthetics, and durability into one clear expression.

“The collection is built on sustainable principles. We chose only two materials — polyamide, which is hypoallergenic, and 100% cotton — to minimize waste while maintaining quality”
_{Senka Umek, CEO & Founder, AMALU}

As a new brand, having the opportunity to present at LJFW was an incredible moment. This is where fashion lovers meet and our first step toward our community.

Seen on runways and within the LJFW pop-up experience, The Clarity Collection reflected what AMALU stands for: movement with intention. More than just a presentation, it was a connection between brand and audience, style and purpose, clarity and confidence.

Seen on LJFW

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