AMALU at the Ljubljana Sports Festival: A Pop-Up, Fashion, and Movement Experience

On September 6, AMALU joined the 3rd Ljubljana Sports Festival in Tivoli Park with a unique pop-up presentation and electronic music program. Already known for the SOBER IS FINE event series, AMALU once again proved that electronic music, fashion, and community can thrive without alcohol – this time in a more family-friendly, sports-oriented setting.

A festival of movement and music

The electronic program, highlighted by ESTORA – the new artistic persona of Slovenian singer Gaja Prestor – drew a vibrant crowd. Visitors of all generations explored a unique blend of sports activities and electronic beats, experiencing music as another dimension of movement and energy. The philosophy behind AMALU was echoed throughout: raw yet refined, sober yet full of energy.

A pop-up that celebrated The Clarity Collection

For the first time, AMALU unveiled its clothing line, The Clarity Collection, live to the public. The exclusive pop-up shop, set in the heart of Tivoli, became a focal point of the festival. Women tried on pieces, experienced the cuts and fabrics first hand, and responded with genuine excitement. The collection – designed as motionwear chic enough for social gatherings – seamlessly connected with the festival’s message: movement, clarity, and confidence.

Energy in a different form

Instead of traditional party drinks, guests refreshed themselves with AMALU drinks powered by Elotrans electrolytes, reinforcing the connection between endurance, health, and style. This small but meaningful detail added to the day’s unique atmosphere, where fashion, music, and well-being intertwined.

A different kind of AMALU event

While this edition carried less of the late-night “party” vibe AMALU audiences are used to, it offered something equally powerful – an open, inclusive experience for families, athletes, and music lovers alike. The turnout was excellent, the reactions overwhelmingly positive, and the event marked another milestone for AMALU: presenting itself not only as a fashion brand, but as a cultural force that redefines how we experience electronic music and movement.

The Clarity Collection is now available worldwide via the official AMALU online boutique.

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Photography: Amadej Hrcog and Matej Grujić

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