AMALU RADIO

Amalu ONE

Amalu
the brand

AMALU is creating mainstream motionwear chic enough for social gatherings.

SHOP
SHOP
Sober is fine

AMALU is a premium movement house that nurtures dance culture’s evolution from substance-driven to movement-driven. Our alcohol-free electronic music events provide inclusive spaces for substance-free dancing, socializing and sober connections fueled by electronic beats.

EXPLORE EVENTS
EXPLORE EVENTS

AMALU connects movement culture with fashion and event experiences‍

Our distinctive approach challenges established paradigms about how clothing supports movement and how social spaces facilitate connection. Rather than accepting false dichotomies‚ between function and fashion, between celebration and clarity‚ we create products and experiences that demonstrate how these elements can enhance rather than compromise each other.

Our motionwear focuses on both function and style. We work with high-performance fabrics and considered design, creating outfits for women who move between different environments. Our pieces aim to transition from dance floors to urban settings while providing both functionality and style.

DISCOVER OUR STORY
DISCOVER OUR STORY
The clarity collectionThe clarity collection
The Clarity Collection

The Clarity Collection is rooted in the idea of conscious fashion – every piece is designed to be worn across occasions: from workouts to casual days, evening dinners or club nights. Instead of fast fashion, it offers long-lasting solutions – combining functionality, aesthetics and sustainability in one.

SHOP NOW
SHOP NOW

Sober is fine

Sober is fine

Sober is fine

Sober is fine

Journal

AMALU's journal features explorations of the culture behind our approach to conscious movement and experience. These articles provide deeper context for our products and events while connecting them to broader cultural currents.

READ MORE
READ MORE

Interview with our founder: Senka Umek

The Evolution of Sober Nightlife: Why Clarity is the New Luxury

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