AMALU SUMMER x MASLINA RESORT

A wardrobe designed for a life in motion arrives on Hvar

This summer, AMALU brings its vision of movement, layering and intentional dressing to the island of Hvar.

We are proud to announce our collaboration with Maslina Resort, a destination where contemporary design, nature and mindful living come together to create a unique Mediterranean experience.

This collaboration marks an important new chapter for AMALU: our first physical presence in the Croatian market. After building the brand through a digital experience and a growing international community, AMALU is now expanding into carefully selected spaces where the philosophy behind the brand can be experienced beyond the screen.

With its Mediterranean rhythm, connection to nature and appreciation for intentional living, Croatia represents a natural continuation of the AMALU journey. Maslina Resort on Hvar becomes the first destination where guests can discover selected AMALU pieces in a physical environment — offering the first glimpse into what is to come.

Alongside this expansion, AMALU introduces a new summer drop, presented together with the launch of the new website.

The new pieces expand the Clarity Collection with silhouettes designed around the core principles of the brand: movement, layering and intentional design. From everyday essentials in signature premium fabrics to lightweight natural materials such as silk, breathable TENCEL™ and ramie, the collection explores the balance between comfort, structure and expression.

New silhouettes including the sheer silk kaftan, sheer pants, the return of the iconic cropped sweater in a new colour variation, as well as upcoming architectural layers such as the vest and bermuda pants, introduce new possibilities within the AMALU wardrobe.

Each piece is designed to work independently while becoming part of a larger system — creating a wardrobe that adapts naturally through different moments of the day.

AMALU: a layered movement wardrobe

At the heart of AMALU is the idea of creating a wardrobe designed for women who move between different moments, environments and states of mind.

AMALU exists between categories. It is not traditional activewear, not eveningwear and not defined by a single occasion. Instead, it is a layered movement wardrobe created around versatility, transition and emotional continuity.

The art of layering is central to the AMALU philosophy — not simply adding more pieces, but creating more possibilities.

Foundation pieces create comfort and freedom through second-skin silhouettes, providing the starting point for everyday movement. Structured layers introduce shape and balance, allowing effortless elegance while maintaining ease throughout the day. Atmospheric and statement pieces complete the wardrobe with movement, texture and subtle sensuality.

Together, these elements form a system where each piece supports the next, allowing the wearer to transition naturally from morning rituals and slow island days to evening gatherings without changing who she is.

Maslina Resort: mindful luxury in the heart of Hvar

Located in Maslinica Bay on Hvar Island, Maslina Resort is built around the philosophy of mindful luxury — an approach that combines contemporary design, connection with nature and a deeper sense of personal experience.

Surrounded by Mediterranean landscapes and shaped by natural materials, the resort reflects a quiet approach to luxury, defined by authenticity, balance and thoughtful details.

From its architecture and interiors to its holistic approach to hospitality, Maslina Resort creates an environment designed for slowing down, reconnecting and experiencing the beauty of the present moment.

This philosophy closely aligns with AMALU’s own approach to design. Both AMALU and Maslina Resort believe in intentional choices, timeless aesthetics and experiences that feel meaningful rather than excessive.

A natural meeting of two philosophies

The collaboration between AMALU and Maslina Resort is built around a shared understanding of modern luxury.

Luxury today is not defined by excess. It is defined by feeling.

By choosing pieces with purpose.
By creating spaces with intention.
By surrounding yourself with experiences that support your lifestyle.

At Maslina Resort, the AMALU wardrobe becomes part of the natural rhythm of island living. Lightweight foundations accompany slow mornings, layered silhouettes adapt throughout the day, and statement pieces complete the transition into evening moments by the sea.

The result is a natural connection between two worlds that share the same values: thoughtful design, timeless aesthetics and a deeper appreciation for the present moment.

Experience AMALU at Maslina Resort

Guests visiting Maslina Resort this summer will have the opportunity to discover selected AMALU pieces within an environment that reflects the values behind the brand.

Whether exploring Hvar Island, enjoying quiet moments by the sea or transitioning into an evening experience, AMALU offers pieces designed for movement, comfort and timeless expression.

Because the perfect wardrobe is not created for one occasion. It is created to evolve with you.

And this is only the beginning.

A new AMALU location in Croatia will be revealed soon, continuing the vision of creating meaningful spaces where a wardrobe designed for a life in motion can be experienced in real life.

AMALU x MASLINA RESORT
A wardrobe designed for a life in motion. 

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